I installed the Google XML Sitemap for WordPress and I like what it’s doing to my blog. I manually checked the sitemap the plug-in generated and it seems everything is OK. The good thing with this plug-in is that it re-generates the sitemap everytime you make a new post.
I have been using Google Analytics for 2 years now. But since the websites I manage and monitor with are not that big and complicated, I haven’t been able to explore it extensively. Recently though I have been tasked to do SEO for a bigger website and since then I started digging into Goggle Analytics.
In my recent quest, I discovered its advanced filtering capabilities. Some very useful guides I have found in the Web Analytics blog category of LunaMetrics. Check the step-by-step Google Analytics Advanced Filtering here.
Keyword analysis is the first step in SEO, as well as when you are setting up a PPC campaign. There are a lot of tools to do this, both paid and free. I stick to the free ones for financial constraints 
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How do we get the KEI? First step, is get the search volume of your keyword. I use Google Keyword Tool for this one. Next step is getting the number of competitors. Now we have the basic components for computing the KEI. KEI = Search Volume2 / # of competitors.
We get the KEI, we get the better performing keyword for both our organic search and PPC campaigns.